Saturday2:00 PM-2:30 PM30 min workshop + 4 hr block + Sun teardown

Sales & Outreach

The hardest block. The one that decides the weekend.

The point

Every student walks out with more channels than time and a documented list of who they're contacting in the next hour.

Time blocks

4 sections · 30 min
  1. 0–5Name the work
  2. 5–15Choose channels safely
  3. 15–25Demo a real message
  4. 25–30Release to action

Facilitator cue sheet

Run this block

2 blocks · 240 min · 23 cues

Saturday · block 01

Sales Outreach Module

2:00 PM-2:30 PM · Lead: MC or Workshop Guide

30 minutes

Timebox

0 → 30 min
  1. 0–5Name the workDefine customer acquisition as finding a likely person and making a real ask.
  2. 5–15Choose channels safelyPick three reachable channels and state the under-13 boundaries.
  3. 15–25Demo a real messageFind one recipient and write a short, specific ask on screen.
  4. 15Mentor checkFind students who understand the idea but cannot start the message; help them make the ask smaller and specific.
  5. 20Room callTen minutes: turn examples into a real name and a real message.
  6. 25–30Release to actionEvery student names a recipient, opens the outreach log and prepares to send.Finish check: Real recipient identified · Message drafted · Outreach log ready

Say this

“Write down ten people who might need this. Pick the first name and send the message while we're all still here.”

Finish line

Every student has a real recipient and a message ready to send.

If late: Cut channel examples. Keep the real-name list and first message.

Saturday · 2:30 PM-6:00 PMSales / build block · live progress loop↓

Lead: Mentors

Timebox

0 → 210 min
  1. 0–45Send the first asksEvery student sends at least one real message; mentors interrupt research and page polishing.
  2. 20Mentor checkFind anyone still researching instead of sending; help them make one small real ask.
  3. 40Mentor checkVisit every table, including students who have not raised a hand. Confirm at least one attempt.
  4. 45–150Iterate from evidenceRecord replies, noes and silence, share tactics, then change the audience or ask before changing the whole product.
  5. 45Room callShare-out: one student with traction and one who is stuck name the next move.
  6. 50Room callFree time, fifteen minutes. Screens down, out of the room if the venue allows it. Give it as an instruction rather than an offer — half of them will not take it otherwise.
  7. 80Mentor checkCheck isolated and younger students; move under-13 outreach to email or a parent network.
  8. 90Room callShare-out: compare messages, replies and silence before everyone returns to work.
  9. 120Mentor checkFind repeated technical stalls. Stop debugging and switch to the simplest usable channel.
  10. 135Room callShare-out: spread one working tactic and one useful failure.
  11. 140Room callSecond break, fifteen minutes. This is the flat part of the afternoon; the students who look fine are usually the ones who need it.
  12. 150–195Close the attempt gapMove mentors to teams below ten attempts and protect outreach over all page work.
  13. 150Room callOne hour remains: close the outreach gap; stop rebuilding the page.
  14. 160Mentor checkAsk quiet tables to show their log. Silence without recorded attempts is a stall.
  15. 185Mentor checkAssign a mentor to every team below ten attempts through the gate.
  16. 195–210Log and gateUpdate every result and check the URL, offer, twenty names and ten attempts.Finish check: Live URL · Priced offer · 20 names · 10 attempts logged
  17. 195Room callFifteen minutes: update the outreach log and prepare for the gate.
  18. Any timeCall it outFirst real customer message sent: Hand over the icebreaker patch, ice cream or another venue-safe treat immediately.First rejection or reply: Share what was learned, without ranking the result.First dollar: Ring the bell and hand over the First Dollar keepsake immediately.

Say this

“Start sending. Log every ask and whatever comes back, including silence.”

Finish line

Check every team against the live URL, offer, 20-name list and 10-attempt gate.

If late: Cut page work and group discussion. Protect real outreach and the final log check.

The deck · 11 slides

PDF ↓
Slide 1 of 111 / 11

Speaker notes

Slide 1

0:00Open the block

  • Thirty minutes of teaching, then four hours of the actual work. Say the shape out loud.
  • Everything up to now was building. This is where you find out whether anyone wants it.
  • Nobody leaves this room without ten names written down. Set that expectation first, not last.
1In the roomCallouts
Polishing the page instead of sending
"The page is done. How many messages have you sent? Send one now, I'll watch."
Only messaging friends
"Great, that's rung one. Now one stranger. Just one."
Got a no, deflated
"That's data. Log it. What did they say exactly? Now ask them what would've made it a yes."
Ten sends, zero replies
"Show me the message." Almost always: too long, too generic, or a vague ask. Rewrite one together.
Won't do in-person
Walk out with them. Do the first one yourself, badly, while they watch. Then hand it over.
Comparing sales with others
"You control the asks, not the yeses. Instagram made $0 for two years."
Sold to family and calling it a win
Celebrate it, then: "Now one from someone who doesn't love you."
Cold outreach is already working
Push the ladder. "You've got cold email working. Try a $20 ad."
  • The long grind is 4:00 to 8:00. Mentors are managing morale as much as tactics.
  • Read the room at 5:00 and 7:00. Those are the two dips. Run a mini-challenge both times; First real no and Best customer interview work here.
  • The Chicago retro found tension between students whose relatives bought and those whose relatives did not. State from stage that the rubric weighs documented attempts over revenue.
  • Age gates are fixed. Students 13 and under use email, in-person outreach, parent networks and flyers. Students 14 and over may use every channel after a staff member reads the first message. If a parent said no social, redirect to cold email and in-person outreach.