Run of show
Guide reference ↗10:00 AM-8:00 PM
10:00-10:30Drop-off and account checks
Welcome each family, sign in, check the pickup contact, the charger and the phone, and verify CofounderJr and Lovable access on the actual laptop while the parent is still there. Check each student has brought their list of ten friends and family, and hand out name tags.
10:30-10:45Launch
Everybody up, meeting people they don't know yet, and excited for the weekend.
Session layout
1 sections · 15 min10:30-10:45Energizers15 min
Energy only. No content until 10:45.
1. Rock-paper-scissors cheerleader
Pairs play; the loser becomes the winner's cheering squad. Keep going until two champions face off with the whole room behind them.
2. Find someone who
Bingo cards of “find someone who…” squares: has sold something, has a pet, already has a business idea. A different person per square. First full card shouts “Founder!”
3. The big finish
Crown both winners, then count down from ten back to the tables, laptops closed.
10:45-11:00Weekend overview
Know what Sunday looks like, the six sessions that get there, and where the work lives.
Session layout
1 sections · 15 min10:45-11:00Finish line, Kettle & Fire and CofounderJr15 min
The idea
The finish line. By Sunday: a page that takes money, real calls on the leaderboard, a plan to $10K, a pitch for families, and the story of what you learned.
Worked example · Kettle & Fire
One pass through all six sessions: Justin Mares couldn't buy bone broth online; offered 16oz for $29.99 before it existed; built a basic page with a PayPal button; spent $50 on ads and made about $500 in two weeks; worked out how to make it; and it now does over eight figures a year. Then the six I cans — each student ticks the one that scares them most.
Demo · CofounderJr
Show CofounderJr on the screen: where the opportunity, the offer, the page template, the ask log, the plan and the pitch live. CofounderJr is where you think; Lovable is where you build the page. Everyone signs in, then closes the laptop.
Ask the room
“What are you leaving with on Sunday?”
11:00-12:00Session 1 · Opportunity
I can tell between a good business idea and a bad one.
Session layout
5 sections · 60 min11:00-11:10Theory & worked example10 min
Laptops closed
The idea
Look at what people already spend money on. Then narrow on three checks: ability to pay, a reachable group, feasibility by Sunday.
Worked example · Kettle & Fire
Justin Mares kept hearing about bone broth at his CrossFit gym and on paleo blogs, but couldn't buy it online, and it takes 20+ hours to make. Thousands searched for it every month; nobody sold it. Paleo eaters can pay, they read the same blogs, and it can be made: all three checks pass.
Ask the room
“Who is already paying for this, and where are ten of them together?”
11:10-11:20Group construction10 min
Group construction: Me & the Bees Lemonade
Laptops closed
1. Put up the case
The context first. Mikaila Ulmer, age four, Austin, 2009: stung by bees twice in one week, she went from scared to curious and learned that bees are in trouble and that a lot of our food depends on them. Then her great-grandmother Helen's 1940s cookbook turned up, with a flaxseed lemonade recipe — the same case in every city. Nobody's own business yet.
2. Popcorn it
People already pay for lemonade. Who buys it, where are ten of them together, could a kid make it — and what could make people pick hers? Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: she added honey to Great-Grandma Helen's recipe and gave part of every sale to saving bees; sold it first at Austin's Lemonade Day and a children's business fair; a pizza shop asked her to bottle it; then Whole Foods, and $60,000 from Daymond John on Shark Tank in 2015. People already bought lemonade; her story gave them a reason to buy hers. Name where the room was right and where it missed.
11:20-11:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- What my parents spend money on for work: __.
- What my parents spend money on for fun: __.
- What I and my friends spend money on for fun: __.
- Five to ten ideas, each one something people already pay for. Not fifty.
- Ability to pay: name the person with the money, not the person who thinks it is a nice idea.
- A reachable group: a clear niche who know each other, go to the same places or follow the same accounts. Hunters, not everyone.
- Feasibility: something you can deliver, or take payment for, by Sunday. No nanobots.
1. Focus · 30 min
Five to ten ideas from the prompt list in CofounderJr, the top three through the three checks, and one picked and said out loud.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
11:50-11:55Share5 min
1. Share
Teach the feedback stems first — I like, I wish, what if, answered with “Thank you, tell me more.” Then one student per table shares the opportunity they picked and who pays for it, and a listener answers with one stem.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
11:55-12:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
12:00-1:00Session 2 · Offer
I can create an offer people feel silly saying no to.
Session layout
5 sections · 60 min12:00-12:10Theory & worked example10 min
Laptops closed
The idea
A Grand Slam offer, a layer at a time: I sell X to Y for Z; add a guarantee; know your costs and what you make.
Worked example · Kettle & Fire
Grass-fed bone broth, for busy paleo eaters, 16oz for $29.99. Justin took orders before any broth existed; after each person paid, he emailed to say it wasn't made yet and offered a full refund or 50% off to wait a few weeks. Most waited. That's the guarantee: nobody who paid could lose.
Ask the room
“Could a stranger repeat it back after hearing it once?”
12:10-12:20Group construction10 min
Group construction: Domino's
Laptops closed
1. Put up the case
A pizza delivery shop — the same case in every city. Nobody's own business yet.
2. Popcorn it
Hot pizza, to hungry families at home, for how much? Then what promise makes saying no feel silly? Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: hot pizza delivered in 30 minutes or it's free. The guarantee was the offer, and it built the chain. Domino's dropped it in 1993 after lawsuits over rushed drivers: only promise what you can keep safely. Name where the room was right and where it missed.
12:20-12:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- Layer 1: I sell __ (what) to __ (who) for $__ (price).
- Layer 2: …and if you are not happy, __ (the guarantee).
- Layer 3: My costs are $__, so I make $__ on each one.
- Layer 4: How the first customers pay for finding the next ones: __.
1. Focus · 30 min
Write the offer in CofounderJr: cost written down first, a price above it, a guarantee. Say it to a partner once.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
12:50-12:55Share5 min
1. Share
One student per table says their offer in one breath.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
12:55-1:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
1:00-2:00Lunch · laptops down
An hour to eat, go outside and reset. Laptops down and no games on screens: board games or outdoor games. Guides eat with students, then huddle at 1:45 for ten minutes on anyone without a picked opportunity or an offer. Back for 2:00.
2:00-3:00Session 3 · MVP
I can build a simple version a customer could pay for today.
Session layout
5 sections · 60 min2:00-2:10Theory & worked example10 min
Laptops closed
The idea
One page you can send to somebody, with a Stripe checkout. Not an app. The section template writes the Lovable prompt.
Worked example · Kettle & Fire
A very basic page, a $5 logo so it wouldn't look like a scam, and an Order Now button to a PayPal checkout for $29.99. “A UX designer's worst nightmare” — and 30% of visitors still clicked Order Now.
Ask the room
“Could somebody pay you on this page right now?”
2:10-2:20Group construction10 min
Group construction: Zappos
Laptops closed
1. Put up the case
Selling shoes online with no money to buy any shoes first — the same case in every city. Nobody's own business yet.
2. Popcorn it
What goes in the hero, how it works, who we are, delivery and the pay button, on the smallest page that could take an order? Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: in 1999 Nick Swinmurn photographed shoes in local stores and put them on a simple website. When an order came in, he bought that pair and shipped it. The page proved demand before he owned a single pair. Name where the room was right and where it missed.
2:20-2:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- Hero: the offer sentence as the headline, and the price.
- How it works: three short steps from paying to getting it.
- Who we are: one line about you and why you are doing this.
- Delivery: when and how the customer gets it, and the guarantee.
- Pay: one button to a one-time Stripe checkout.
1. Focus · 30 min
Fill the template in CofounderJr, paste its prompt into Lovable once as it is, publish, then at most three one-line changes. Add the Stripe link from CofounderJr to the pay button and open it on a second device.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
2:50-2:55Share5 min
1. Share
One student per table shows their live page and reads the headline out loud.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
2:55-3:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
3:00-4:00Session 4 · Sales Validation · Referrals
I can ask a real customer to buy from me.
Session layout
5 sections · 60 min3:00-3:10Theory & worked example10 min
Laptops closed
The idea
The sales ladder: referrals, then calls, then email. Then the five sales rules, out loud and on the wall — the national leaderboard ranks sales, so these decide what counts.
Worked example · Kettle & Fire
$50 of ads sent strangers to the page; about 30% clicked Order Now and it made about $500 in two weeks. We have no ad budget, so we reach strangers the free way: referrals first, then calls.
Ask the room
“Why are your family on the list as referrals, not customers?”
3:10-3:20Group construction10 min
Group construction: Girl Scout Cookies
Laptops closed
1. Put up the case
A Girl Scout with a cookie target bigger than her family — the same case in every city. Nobody's own business yet.
2. Popcorn it
Who are ten people she knows, and who might each of them know? Then run the referral script once. Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: family and friends first, then door-to-door with an adult and cookie booths outside shops. Each step reaches people she did not know. The part we don't copy: order forms passed round a parent's office. Here, parents can give a name, but you make every ask. Name where the room was right and where it missed.
3:20-3:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- No selling to your parents, guardians or anyone who lives in your home.
- Parents can't sell for you: no posting to their networks, no passing it round at work, no pitching their colleagues. A parent can give you a name; you make every ask yourself.
- Only payments through your CofounderJr Stripe link count. No cash, no buying your own product, and a refunded sale comes off the board.
- Every sale has a buyer in your ask log. Guides can take any sale off the board.
- Never go anywhere alone. Calls happen with a mentor beside you.
- Hi __, I'm starting a business this weekend: __ (the offer sentence).
- I'm not asking you to buy. Who do you know who might want this?
- Could you send me their name and number, or introduce us?
- Goal: ten friends and family on the list, twenty referrals out of them. Build the list first; call nobody yet.
1. Focus · 30 min
Ten friends and family in CofounderJr, the referral script sent to all ten, and every name logged. Twenty is the goal; call nobody yet.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
3:50-3:55Share5 min
1. Share
One student per table shares how many names they have, and the best one.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
3:55-4:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
4:00-4:30Break · laptops down
Outside or board games. Laptops closed and phones away. Snacks and water. Back at 4:30 for the calls.
4:30-5:15Session 4 · Sales Validation · Cold calling
I can ask a real customer to buy from me.
Session layout
5 sections · 45 min4:30-4:35Theory & worked example5 min
Laptops closed
The idea
Two scripts, referral and ordinary. Say who sent you, the offer, the price, the question — then stop talking.
Ask the room
“What do you say straight after the price?”
4:35-4:40Group construction5 min
Group construction: a live Girl Scout Cookies call
Laptops closed
1. Model the call
A guide calls a colleague playing a referral, on speaker, selling Girl Scout Cookies from the script.
2. Score and log it
Did it name the referral, say the price and ask the question? Show the log entry on the screen.
3. Send them off
At 12, Steve Jobs called Bill Hewlett from the phone book to ask for parts, and got the parts and a summer job at HP. The worst answer is no.
4:40-5:05Sprint on your own business25 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- Referral call: Hi __, __ said you might be interested. I'm __, and I sell __ to __ for $__. Would you like one?
- Ordinary cold call: Hi __, I'm __, a student founder. I help __ with __ for $__. Is that something you'd pay for?
- Either way, end on a clear question with the price in it, then stop talking.
- Log it: yes, not yet with a follow-up time, or no, in their words.
1. Focus · 25 min
The call blitz: down the referral list one call after another, a mentor beside every student for their first. Log every answer.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
5:05-5:10Share5 min
1. Share
One student per table reads the answer they did not expect.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
5:10-5:15Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
5:15-6:00Session 4 · Sales Validation · Cold email
I can ask a real customer to buy from me.
Session layout
5 sections · 45 min5:15-5:20Theory & worked example5 min
Laptops closed
The idea
Email is for whoever the phone could not reach. Short, with the price and one question — then back on the phone.
Ask the room
“Would you open this email?”
5:20-5:25Group construction5 min
Group construction: the Girl Scout's cookie email
Laptops closed
1. Subject line
The room proposes three; vote for the one they would open.
2. Two lines and a link
Who you are, the offer with the price, the page and one question.
3. Cut
Cut every word that is not doing work.
5:25-5:50Sprint on your own business25 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- Subject: __ for __ (what, for whom).
- One line on who you are, one line with the offer sentence and the price.
- The page link, and one question: would you like one?
- Calls come first. Emails rarely get answered over a weekend.
1. Focus · 25 min
Email everybody on the list the phone could not reach, then back to calling and follow-ups.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
5:50-5:55Share5 min
1. Share
One student per table shares their numbers: asked, yes, not yet, no.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
5:55-6:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
6:00-6:30Dinner · parents arrive
Thirty minutes to eat with parents in the room. Laptops closed. Guides sit at the tables.
6:30-7:35Session 4 · Sales working time
No new teaching. Students keep calling, following up and emailing while parents are at the fireside. Mentors at the tables; the leaderboard stays live.
Guide notes
Keep selling · 55 min
Follow-ups first, then fresh calls. Mentors sit with anyone who has not made a call yet.
Log, save and fill the card · 10 min
Log every answer, update the leaderboard, save the link, and fill in the reflection card for the day close.
7:35-7:50Day close · reflections and shout-outs
Each student reads their reflection card to their family, then shout-outs, the leaderboard and tomorrow's times.
Guide notes
Reflection cards · 5 min
Each student reads their card to their family: what I built, what I learned, what changed after feedback or a “no”, what I will try next.
Shout-outs · 5 min
Three or four 3 S's shout-outs to the room: short, specific, skill-based. Recognise someone who helped, took feedback well or kept going after a “no”.
The leaderboard and tomorrow · 5 min
Read the national leaderboard from CofounderJr (this city's rank and the top students across 10 cities) and tick the checkpoints board. Ten o'clock drop-off; families back at 4:00 for the showcase and awards. “If a customer replies tonight, say thank you and bring it in tomorrow.”
7:50-8:00Collection · end of day one
Save the link and the log, pack chargers and loaners, and sign each student out to their authorised adult by 8:00. Ops stays with any student waiting.
Families on site & staff hours
8:30-9:00Staff · room and device setup
Tables of 4–6 facing the screen. Test wifi, the screen, audio, music and a visible timer. Put up the six-session wall chart, the sales rules, the national leaderboard (pulled up from CofounderJr on its own screen), the checkpoints board (idea picked → offer written → page live → first call → plan → pitch ready, one row per student) and the scripts. Print the reflection cards, the launch bingo cards and the QR cards for Sunday. Name tags on every seat. Stage chargers, loaners and the break kit: board games and outdoor games.
9:00-10:00Staff · briefing and table assignments
Walk the six sessions and how each one runs: theory, the Kettle & Fire worked example, group construction on the session's Example Business 2 (Me & the Bees, Domino's, Zappos, Girl Scout Cookies, Ben & Jerry's, Mo's Bows), templates, a 30-minute sprint, one share per table. Assign table mentors, the technical lead for Lovable and Stripe, the leaderboard keeper and the admissions rep as the parents' point of contact. Walk the five sales rules until every adult can say them: no selling to parents or anyone at home, parents can't sell for you, only CofounderJr Stripe payments count, every sale has a buyer in the ask log, never go anywhere alone. The leaderboard keeper checks each sale against them before it counts on the national board. Confirm every student has a phone for Session 4. Check every adult can see this city's space in CofounderJr; anyone who can't signs up now at foundersweekends.com/join/staff, picking the city and weekend.
6:00-6:30Parents arrive · dinner
Parents arrive for dinner with the students at 6:00. The admissions rep greets them, hands them the sales rules — parents can't buy and can't sell for their child — and seats them for the fireside at 6:30.
6:30-7:15Fireside · for parents
Learn about Alpha and Founders School with the Head of School and a local entrepreneur or Alpha parent, then parents' questions. Parents only: students keep selling in the main room.
Guide notes
Welcome the guest · 5 min
Seat the parents and introduce the guest in two sentences.
The guest story · 20 min
A few concrete experiences about starting something, being told no, and what changed after it.
Parents' questions · 20 min
Take questions. Close on the national leaderboard and the sales rules: it ranks sales across 10 cities, so a parent buying, or selling for their child, takes the sale off the board.
8:00-8:30Staff · debrief and Sunday handoff
The behind list against Saturday — an opportunity, an offer, a live page, calls made — with a named mentor per student for 11:00. Assign the Session 6 pitch groups. Confirm the QR voting and the showcase layout. Keep pickup cover separate until every student has left.
10:00 AM-6:00 PM
10:00-10:30Drop-off and buffer
Sign in and check every page still loads. Behind-list students go straight to their mentor.
10:30-10:45Launch
Energy first: a rematch, an offer chain, and the national leaderboard read like a score.
Guide notes
Energizer · 10 min
Everyone up, music on: the rock-paper-scissors cheerleader rematch, then an offer chain — a ball goes round the room and whoever catches it shouts their offer in one breath.
The national leaderboard · 5 min
Pull the national leaderboard up from CofounderJr and read it like a sports score: this city's rank, then the top students nationally. Ring the bell for every overnight reply.
10:45-11:00Here's what's happening today
Sessions 4, 5 and 6, and how the showcases and voting work.
Guide notes
Today · 10 min
More sales until 12:00, the plan to $10K until 1:00, the pitch at 2:00, the kids' showcase at 3:00 and families from 4:00.
The voting · 5 min
Two awards: students vote for their favourite at 3:00, parents vote by QR from 4:00. Everybody who wants to present, presents.
11:00-12:00Session 4 · Sales Validation · Follow-ups
I can ask a real customer to buy from me.
Session layout
4 sections · 60 min11:00-11:05Recap5 min
Recap
The second message closes most sales: follow-ups first. After five no's, change one thing and ask five more.
11:05-11:50Sprint on your own business45 min
1. Focus · 25 min
The follow-up blitz, then fresh calls; after the spotlight, go back to the three people closest to yes.
2. Show & get feedback · 5 min
Stop the work. Three students get 60 seconds each to show what they have, then 30 seconds of one specific suggestion each.
3. Repeat · 15 min
Use the feedback, then go again. Each period ends with three new speakers and five minutes of feedback.
11:50-11:55Share5 min
1. Share
One student per table shares their numbers: asked, yes, not yet, no, paid.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
11:55-12:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
12:00-1:00Session 5 · Delivery Plan
I can plan out how I will make $10K.
Session layout
5 sections · 60 min12:00-12:10Theory & worked example10 min
Laptops closed
The idea
The Plan to $10K. Price minus cost is profit; $10,000 at that price is a number of sales a week. Then deliver on every sale you have made.
Worked example · Kettle & Fire
At $29.99 a pouch, about 334 sales make $10,000. Justin sold first and worked out the making after — “If enough people wanted this… I'd be able to figure out how to make it” — then years of sourcing, making and shipping to over eight figures a year.
Ask the room
“How many sales a week does $10K in 90 days take at your price?”
12:10-12:20Group construction10 min
Group construction: Ben & Jerry's
Laptops closed
1. Put up the case
Two friends, about $12,000 and a $5 correspondence course in making ice cream — the same case in every city. Nobody's own business yet.
2. Popcorn it
Pick a price and a cost per cone. What is the profit on each, how many cones a day make $10K in 90 days, and what breaks when the line goes round the block? Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: they opened in a converted gas station in Burlington, Vermont, in 1978, then grew by packing pints for grocery stores — which meant solving making and delivering far more than one shop could scoop. Name where the room was right and where it missed.
12:20-12:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- My price: $__. My cost: $__. My profit on each one: $__.
- Sales I need to make $10,000 of revenue in 90 days: $10,000 ÷ $__ = __, or about __ a week.
- Where those customers come from: __ (the channel that worked this weekend).
- How I deliver on the sales I have already made: what, when and who does it.
1. Focus · 30 min
The napkin maths for your own business in CofounderJr, the channel you will repeat every week, and a delivery plan for every sale made.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
12:50-12:55Share5 min
1. Share
One student per table shares their weekly target and how they will hit it.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
12:55-1:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
1:00-2:00Lunch · laptops down
An hour to eat and play. Laptops down; board games or outdoor games. Guides confirm the pitch groups and that every student has a live page. Back for 2:00.
2:00-3:00Session 6 · Pitch
I can pitch the story of my business.
Session layout
5 sections · 60 min2:00-2:10Theory & worked example10 min
Laptops closed
The idea
Five beats: my business, my offer, my page live, what happened and what I changed, my plan to $10K. The page is the demo.
Worked example · Kettle & Fire
Bone broth for busy paleo eaters; 16oz for $29.99; a basic page with a PayPal button; $50 of ads, 30% clicked, about $500 in two weeks; then work out how to make it, on the way to eight figures a year.
Ask the room
“Which beat is the one only you can tell?”
2:10-2:15Group construction5 min
Group construction: Mo's Bows
Laptops closed
1. One beat each
Moziah Bridges started making bow ties at nine, sewing with his grandmother. Five volunteers each give one beat of his pitch.
2. Compare
Play a minute of his real Shark Tank pitch from 2014, when he was about twelve, and name what he did that the room did not.
2:15-2:25Sprint on your own business10 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- My business, and the problem it fixes.
- My offer, in one sentence, with the price.
- My page: show it live.
- What happened when I asked, what I learned and what I changed.
- My delivery plan and my path to $10K.
1. Focus · 10 min
Write the five beats with real numbers, set the page to open, and print the QR card for your table.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
2:25-2:55Share30 min
1. Share
The Pitch Ladder: a partner, then a small group of about five with a guide or mentor.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
2:55-3:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
3:00-4:00Session 6 · Kids' showcase
I can pitch the story of my business.
Session layout
3 sections · 60 min3:00-3:05Theory & worked example5 min
The idea
Half the room presents at its tables while half walks; swap at the halfway mark. Everybody asks every visitor for feedback.
3:05-3:50Share45 min
1. Share
Walk the room: five beats to every visitor, then “What would you change?” Vote once by QR for your favourite business that is not your own.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
3:50-4:00Reflections & shout-outs10 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
4:00-5:30Parents' open showcase
Every student at their table with the landing page open. Parents mingle as they arrive, hear the five beats and score each student by QR on idea, solution, sales and plan. Students ask the adults for feedback.
Guide notes
Welcome the families · 5 min
One minute on what they are about to see and how to vote: scan, log in with the registration email, score on four criteria.
Open showcase · 75 min
Students present the five beats and ask each adult for feedback. Guides keep families moving so quieter students are not skipped. Parents can score their own child; it washes out.
Voting closes · 10 min
Call last votes at 5:20; Ops tallies both awards by 5:30.
5:30-5:50Awards
The players' player, voted by the students, and the parents' favourite, voted by QR. Then the First Dollar Club and the city's place on the national leaderboard as it froze at 4:00. Only sales within the rules count for either.
5:50-6:00Weekend close · reflections and shout-outs
Each student reads their take-home card to their family — what I built, what I sold, what I learned, my plan to $10K — then final shout-outs and sign-out to authorised adults by 6:00.
Families on site & staff hours
9:00-10:00Staff · briefing and showcase preflight
Walk the behind list: each name has a mentor waiting. The leaderboard keeper checks every sale from Saturday against the sales rules before the national board is read at 10:30. Test the QR voting on two phones: student votes, parent votes and the registration-email check. Plan the showcase table layout and where parents come in.
4:00-5:30Parents arrive · open showcase
Parents arrive from 4:00 and walk the room, scanning each student's QR code to score them. The admissions rep greets them at the door, explains the voting and repeats the sales rules: parents can't buy from their child or sell for them.
6:00-6:30Staff · debrief and pack down
Confirm handoffs, loaners and venue checks. Record which sessions ran long, which Example Business 2 cases worked and which needed more mentors, for the Monday retro. Keep pickup supervision separate until the final student has left.
Open decisions
- The structure is v5, from the program design call on 25 September: six sessions (Opportunity, Offer, MVP, Sales Validation, Delivery Plan, Pitch), each theory → Kettle & Fire worked example → group construction → templates → sprint → share. The per-block game was dropped.
- Example Business 1 is Kettle & Fire in every session, from Justin Mares's article “How I validated my idea for Kettle & Fire” (justinmares.com). The article covers the idea, the offer, the page and the first sales; it says little about delivery, so Session 5 uses what it does say — sell first, work out the making after.
- Example Business 2, the same in every city: Session 1 Me & the Bees Lemonade, Session 2 Domino's, Session 3 Zappos, Session 4 Girl Scout Cookies (with Steve Jobs calling Bill Hewlett in the cold-calling workshop), Session 5 Ben & Jerry's, Session 6 Mo's Bows. The facts in each reveal are from memory and need checking against a source before guides teach them; Ben & Jerry's start-up money matters most. Session 6 needs the Shark Tank clip queued in every room.
- The call set Saturday 3:00–6:00 for Sales Validation with a break around 4:00. The split into referrals (3:00), a break (4:00), cold calling (4:30) and cold email (5:15) is ours.
- Saturday evening: dinner at 6:00 as parents arrive, and a parents-only fireside at 6:30 while students keep selling. The 7:35 day close (reflection cards, then shout-outs) and collection by 8:00 are ours. Name the fireside host and guest.
- The 10:30 launch is energy only — rock-paper-scissors cheerleader, find-someone-who bingo, a countdown. The finish line, Kettle & Fire, the six I cans and the CofounderJr demo all sit in the 10:45 overview. The feedback stems are taught at Session 1's share, the weekend's first.
- Ask families to send students with a list of ten friends and family, and a phone. Both are checked at drop-off.
- Stripe payment links are built into CofounderJr: the student copies theirs into the Lovable pay button. Name who owns a link that fails on the day.
- Family-facing times changed from the published parent guide: parents arrive at 6:00 on Saturday (was 5:55); on Sunday the parents' showcase runs 4:00–5:30 and awards at 5:30 (was finals at 4:30 and awards at 5:15). Update parents.foundersweekends.com/founders.
- No finalists and no judges. Everybody who wants to present, presents. Two awards: the players' player (student vote at the kids' showcase) and the parents' favourite (QR votes on idea, solution, sales and plan, logged in with the registration email). Decide where the QR voting lives and who builds it.
- Lovable replaces Replit for Founders, at about $25 per student, as a deliberate limit: a landing page, not an app. Confirm Lovable to Stripe checkout end to end, on Founders School's own Stripe account.
- Every student needs a phone for Session 4. Add it to the family checklist. Decide what under-11s without one do.
- National leaderboard (decided 29 September): one board across all 10 cities, ranking sales. It lives in CofounderJr, and the guide pulls it up on screen from there — CofounderJr needs to show it (city ranks and top students) before 3 October; confirm with Bryan. Each city's sales freeze at Sunday's 4:00 submissions close. Cities finish in different time zones, so decide when the national winner is announced: once the last city closes, or Monday.
- The five sales rules (29 September) are on the wall, in Session 4a, on the Session templates page and in both parent welcomes: no selling to parents, guardians or anyone at home; parents can't sell for you; only CofounderJr Stripe payments count; every sale has a buyer in the ask log; never go anywhere alone. Add them to the family checklist and the parent guide page.
- CofounderJr's order doesn't match the run of show (29 September feedback). The app runs Idea → MVP 1 → Offer → MVP 2; the run of show runs Opportunity → Offer → MVP. Decide the order guides follow and tell Bryan, and confirm the app's step names the slides point to (Idea, Offer, MVP, Selling, Pitch).
- CofounderJr's MVP step still builds in Replit; Founders builds the page in Lovable. Students paste CofounderJr's prompt into Lovable once, as it is, then make at most three one-line changes. Ask Bryan to point the MVP step at Lovable.
- The Sunday 11:00 sales block's shape (follow-up blitz, then the three closest, on a live leaderboard) is ours; the call said only to keep it structured, not open time.