Offer
Session 2: I sell X to Y for Z, then a guarantee and a margin.
The point
I can create an offer people feel silly saying no to.
Saturday · Session 2 · Offer
Session layout
5 sections · 60 min12:00-12:10Theory & worked example10 min
Laptops closed
The idea
A Grand Slam offer, a layer at a time: I sell X to Y for Z; add a guarantee; know your costs and what you make.
Worked example · Kettle & Fire
Grass-fed bone broth, for busy paleo eaters, 16oz for $29.99. Justin took orders before any broth existed; after each person paid, he emailed to say it wasn't made yet and offered a full refund or 50% off to wait a few weeks. Most waited. That's the guarantee: nobody who paid could lose.
Ask the room
“Could a stranger repeat it back after hearing it once?”
12:10-12:20Group construction10 min
Group construction: Domino's
Laptops closed
1. Put up the case
A pizza delivery shop — the same case in every city. Nobody's own business yet.
2. Popcorn it
Hot pizza, to hungry families at home, for how much? Then what promise makes saying no feel silly? Write every answer on the whiteboard; the guide steers but does not give the answer.
3. Compare
The reveal: hot pizza delivered in 30 minutes or it's free. The guarantee was the offer, and it built the chain. Domino's dropped it in 1993 after lawsuits over rushed drivers: only promise what you can keep safely. Name where the room was right and where it missed.
12:20-12:50Sprint on your own business30 min
Laptops open · point students to CofounderJr
Voice over the template
Nothing is printed. Read each line out loud with a quick example while it is on the screen; students fill in the same prompts in CofounderJr when laptops open.
- Layer 1: I sell __ (what) to __ (who) for $__ (price).
- Layer 2: …and if you are not happy, __ (the guarantee).
- Layer 3: My costs are $__, so I make $__ on each one.
- Layer 4: How the first customers pay for finding the next ones: __.
1. Focus · 30 min
Write the offer in CofounderJr: cost written down first, a price above it, a guarantee. Say it to a partner once.
2. Save & move on
Save the work. When time is up, pick and move on to the share; the sprint is short on purpose.
12:50-12:55Share5 min
1. Share
One student per table says their offer in one breath.
2. Give a suggestion
“I like… I wish… What if…” Name one specific change, with a reason.
3. Use it
Repeat what you heard. Make one small change or write it down as your next step.
12:55-1:00Reflections & shout-outs5 min
Reflect
Ask: “What can you do now, and what helped you learn it?” Give each partner a turn.
Shout-outs · the 3 S’s
- Short: one sentence.
- Specific: name the helpful action.
- Skill-based: say what skill it showed.
Model one
“Shout-out to Sam for being the customer who actually said no, so I could practise. That showed Teamwork and Leadership.”
The deck · 10 slides
PDF ↓
1 / 101In the roomCallouts3 callouts
- No price, or a price at cost
- Ask what it costs them to make, then double it. A number they can defend beats one that feels safe.
- The offer needs two sentences
- It is not finished. Cut until a partner can repeat it back.
- A guide starts writing the offer
- Stop. Ask questions until the student can say it themselves.
When you see
Call out
- The test is whether a listener can repeat the offer back after hearing it once.
- Praise a price above cost and a clear guarantee, even if the wording is rough.