Saturday11:30 AM-12:00 PM60 min workshop, then 2 hr work block

Offer Design

Anyone can build a page. Is there a business here?

The point

Turn an idea into something with a price, a cost, and one exact buyer. This is the business-acumen layer and it's where most people stop.

Time blocks

3 sections · 30 min
  1. 0–10Live teardowns
  2. 10–20Teach the offer
  3. 20–30Apply and state it

Facilitator cue sheet

Run this block

2 blocks · 90 min · 13 cues

Saturday · block 01

Offer Design Module

11:30 AM-12:00 PM · Lead: MC or Workshop Guide

30 minutes

Timebox

0 → 30 min
  1. 0–10Live teardownsReview two volunteer pages generously and name the audience or pricing pattern.
  2. 10–20Teach the offerUse customer, outcome, price and next action; avoid business jargon.
  3. 15Mentor checkAsk students to point to the customer, price and next action; translate jargon into those three answers.
  4. 20–30Apply and state itEach team rewrites its offer, chooses a price and says both in one sentence.Finish check: Customer named · Offer stated · Price chosen
  5. 20Room callTen minutes: move from examples to each team's actual offer.

Say this

“A customer should be able to glance at your page and know what they get, what it costs and where to click.”

Finish line

Every team can state its customer, offer and price in one sentence.

If late: Reduce live teardowns; protect the offer, price and peer test.

Saturday · 12:00 PM-1:00 PMWork block · offer + MVP 2↓

Lead: Mentors

Timebox

0 → 60 min
  1. 0–10Turn critique into editsEach team names the customer, outcome, price and next action it must change.
  2. 10–35Rebuild the offerRewrite the headline and page around one priced offer before touching visual polish.
  3. 15Mentor checkFind students still changing fonts or layout before the offer is clear.
  4. 35–50Test and reviseUse another table as the customer; record what is unclear and revise from their reaction.
  5. 35Room callTwenty-five minutes remain: test the headline and price with another table.
  6. 40Mentor checkVisit every quiet table; ask each student to point to the price and the action a customer takes.
  7. 50–60Publish and state itStop polishing, publish the revision and prepare the one-sentence customer, offer and price.Finish check: Offer is named · Price is visible · Page has one obvious action
  8. 50Room callTen minutes: stop polishing and make the page usable.
  9. Any timeCall it outFirst rebuilt offer page: Put it on the projector and name what changed.

Say this

“At 1:00, I'll ask each team to show me the offer, the price and the button that works. Use this hour to get them onto the live page.”

Finish line

Every team can show a priced offer on a live page.

If late: Skip visual polish. Keep the offer, price and one clear action.

The deck · 6 slides

PDF ↓
Slide 1 of 61 / 6

Speaker notes

Slide 1

0:00Teardown one

  • Eight minutes. Read the page as a stranger, then name one thing that works and two that don't.
  • Get the student's permission before the block.

Say this “I'll start at the top and read this as a customer. Stop me at the first confusing word.”

0:08Teardowns two and three

  • Use a different business shape for page two. Page three should be close to working.
  • Name the audience or pricing pattern, then move on.
1In the roomCallouts
No price on the page
"Put a number on it. Any number. You can change it in an hour."
Priced at $1–5
"How many do you need to sell to hit $10K? Do the math out loud."
No idea of cost
"Walk me through making one. What did each step cost you?"
"It's for everyone"
"Name the one person you'll message today. First and last name."
Headline is a brand name
"That's a logo, not a headline. What do they get?"
Cannot deliver it this weekend
"Great. Pre-sell it, and promise a refund if you can't make it."
The teardown lands as humiliation
You went two-negatives-first or forgot the positive. Recover by fixing their headline live, with them.
A kid realises their idea has no business in it
That's a win and should be said as one. Pivot now; Saturday morning is the cheapest time to change your mind.
  • From the Seattle retro: the offer stage lets kids rush through. Require a mentor conversation before a student marks the offer stage complete in the app.
  • One thing that works, then two that don't. That order is what makes critique survivable.
  • Critique the page, never the kid. 'This headline is doing three jobs', not 'you've overcomplicated this'.
  • End every teardown with the specific next action. They have two hours and need a task.
  • When a kid pushes back, let them. Disagreement means a POV, which is 25% of the rubric.